Rex Chua

Director, Service Experience Centre Inland Revenue Authority Singapore (IRAS)

Rex is the Director of the Service Experience Centre Branch in the Inland Revenue Authority of Singapore (IRAS). He oversees the organisation’s service initiatives to deliver seamless, customer-centred experiences across multiple service platforms.

Main Conference Day 2 - Thursday, 18 July 2024

11:20 AM Embracing Digital Transformation for Effective and Proactive Customer Contact Operations

·        Digitising core processes and workflows to automate repetitive tasks and improve efficiency

·        Enhancing customer engagement through digital and physical channels

·        Embracing a culture of innovation and continuous improvement to stay ahead of competition

Check out the incredible speaker line-up to see who will be joining Rex.

Download The Latest Agenda