Satish Bettadapur

Vice President and Global Head for Customer Care HP

Main Conference Day 2 - Thursday, 4 September 2025

10:10 AM Case Study | AI at Scale: Transforming End-to-End Customer Service at HP

  • Discover how HP has successfully deployed AI solutions such as case summarisation and knowledge GPT, enabling seamless, real-time translations across 40-50 languages 
  • Learn how HP’s customer service strategy integrates unassisted solutions like chatbots, alongside empowering human agents for complex troubleshooting 
  • Explore the journey of prioritising investments and tailoring CX strategies to customer profiles, including tech-savvy audiences who prefer self-service over traditional phone support 
  • Gain insights into the measurable productivity improvements and customer adoption trends brought about by their AI-enabled service transformation 

11:30 AM Panel Discussion | Governing the Future of AI in Customer Service

Market research forecasts that AI in customer service is expected to save businesses $80-billion globally by 2026, with 69% of customers expecting conversational AI experiences by a similar timeframe. With adoption of AI projected to accelerate – for customers and businesses – how can Contact Centre and Customer Service leaders ensure these practices are managed properly? 

  • Discussing governance strategies to ensure ethical and responsible AI implementation 
  • Exploring how to manage risks, including bias, compliance, and unintended consequences of AI 
  • Aligning governance frameworks with organisational goals and customer expectations 
  • Hearing from experts about balancing innovation with regulation in an AI-driven CX landscape 

Check out the incredible speaker line-up to see who will be joining Satish.

Download The Latest Agenda