Asia's #1 Regional Customer Contact Event

September 02 - 05, 2025 | One Farrer Hotel, Singapore

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Syarif Lee

Regional Head, Live Channel Experience Lazada Group

Adopting agile methodologies to break down complex projects into manageable sprints, enabling rapid iteration and adaptation to changing demands
Fostering a culture of experimentation and continuous improvement to encourage testing of new ideas and processes, leading to optimised operations
Making use of data analytics and feedback loops to measure the impact of changes and continuously refine agile practices, ensuring alignment with customer needs

Check out the incredible speaker line-up to see who will be joining Syarif.