Katherine Ketter

Assistant Vice President, Customer Experience Jefferson Health Plans

DAY 1 Wednesday | July 17

12:30 PM PANEL Q+A: "Adapting to Change: Customer Loyalty Amid Evolving Expectations"

To keep up with the ever-changing needs of customer experience (CX), understanding what drives modern customer loyalty is essential for businesses striving to build lasting relationships with their customers. This session will delve into the intricacies of contemporary customer loyalty, exploring the factors influencing customer behavior and strategies to cultivate genuine loyalty in today's dynamic marketplace.

DAY 2 Thursday | July 18

11:30 AM Panel Q+A: “Mastering Omnichannel Strategies for Seamless Customer Journeys”

Unlock the potential of an omnichannel approach to create unified and consistent customer journeys. Tailored for leaders, this session will delve into integrating diverse channels—social media, mobile apps, websites, and in-store experiences—into a cohesive customer experience strategy. Our expert panel will share insights on synchronizing customer interactions across multiple platforms, leveraging data to personalize the customer journey, and utilizing technology solutions for real-time engagement. Attendees will learn best practices, explore real-world success stories, and address common challenges, ensuring a smooth and engaging customer experience at every touchpoint while staying ahead of emerging trends in omnichannel CX.

Check out the incredible speaker line-up to see who will be joining Katherine.

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