Pulse Insights (Past Sponsor)

Pulse Insights is the leading Zero Party Data Collection & Activation Platform for Enterprise. As data & privacy policies continue to evolve, Zero Party Data, a subset of First Party Data where a user willingly reveals preferences or needs states, is the key to driving superior omnichannel personalization, marketing, and servicing.

Pulse Insights orchestrates and collects preferences, customer data, enrollments, and feedback in hyper targeted moments of a user’s cross-channel journey, in such an elegant way that it feels like, and indeed is, fully embedded into the user experience. This advanced technology is critical to capturing high velocity data without interrupting or impacting the user's primary purpose of visit. Once enabled, the platform runs on autopilot and continuously enriches your CRM/CDP profiles with actionable Zero Party Data. Our AI and reporting then help make sense of the data to enable agile business decisions to drive the metrics that matter.

Further, Pulse Insights Next Best Action and enterprise integration modules activate the data to drive quantifiable business impact that maximizes customer experience and revenue. This is all integrated in a privacy compliant manner to satisfy your customers’ need to be known with their demands for privacy.

Digital innovators such as Johnson & Johnson, Visa, Comcast, AstraZeneca, and NBA all leverage Pulse Insights as the core of their Zero Party Data strategy to optimize their business.