Tito Kang

VP Brand Leader
MTY Foods

Why Tito?

Reporting to the Chief Operating Officer, the Brand VP is responsible for championing the brand assigned, working to develop and drive preference with guests. Embrace the role of guest advocate ensuring all brand/marketing activity will be guest driven. Lead strategic thinking, brand building and the translation of the brand strategy across packaging, marketing and merchandising tactics. Responsible for working with the cross-functional teams in directing the development of the long-term portfolio strategies of the brands. Demonstrate opportunity Corporate Brand Growth. Participate in brand innovation development, as part of as brand guardianship. Manage the execution of marketing initiatives within the brand, in line with the overall Corporate Brand marketing plan.

Check out the incredible speaker line-up to see who will be joining Tito.

Download The Latest Agenda

Agenda Day 3: Main Conference & Site Tour

Wednesday, September 25th, 2019

10:00 AM The Influential Leader: Leveraging Leadership to Drive Customer & Employee Experience

It’s an employee’s market and all organizations are feeling the pressure from all spectrums of the workforce. It is more important than ever to keep employees engaged and motivated—and this is especially true in a franchise organization where influential leadership is a must with the series of entrepreneurial business owners. However, in a changing economy where brands must be rethought, training re-addressed, and disruption around every corner—how can you continuously drive excellence, retention, and results. Tito expands on:

+ Co-creating brand vision to allow seamless implementation

+ Utilizing general management as your front line customer research

+ Developing leaders who inspire, motivate, and retain top talent