Design Thinking is an innovative approach that combines service or product design with human behavior. At its core, dedicated practitioners describe design thinking as an ongoing mindset of empathy and human observation.

Design thinking has evolved from a niche specialism, appealing primarily to start-ups and entrepreneurs, and is now firmly on the agenda of large multinational companies, as well as the MBA curriculum. It offers enormous potential for innovation and competitive advantage — so how can organisations embrace design thinking and embed it into their operating model?