Designing a separate business lab to focus on innovation and customer satisfaction projects, ANZ are one of the key leaders in this space utilising design thinking to implement projects. However, working in a fast-paced environment with multiple projects, there are times when design thinking might not be the best methodology to apply.

Robert Homberger, Strategic Design Director at ANZ, will present on the true complexities of project design, and the way ANZ are applying it to specific homeownership projects to become the innovators of tomorrow. 

• Understanding the key strategies and tools for incorporating design thinking into the creative process
• Proactive triangulation of qualitative and quantitative research methods for a more diverse understanding of user needs
• Determining trust patterns: How do we build trust with users through general and abstract intelligence

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