Colter Hammer

Colter Hammer is the Director of Outbound Product Management – Omnichannel and ISV partners for Customer Workflows and has been with ServiceNow for over a year. Over the last 20 years, Colter has been the Head of Global Pre-Sales Engineering & Cloud Connectivity, Director of Business Consulting, and Practice Director for Contact Center within various CRM and Cloud Contact Center software companies in the technology, software, telecom, and consulting industries. Colter has always been curious about human psychology and behavior, constantly taking things apart to see how they work and putting them back together, sometimes unsuccessfully! He has learned the value of knowing how things work through experimentation and is curiously observant before making decisions on how to engage situations. This curiosity has made him keenly aware of the customer experience lifecycle and how workflows and call flows come together. Most importantly, Colter has leaned into the concept of forever being a student and to continue to learn how to create fulfilling human experiences, in this case with elegant and streamlined workflows to make work, work better for the humans.