2025 is poised to be the tipping point of generative AI adoption that will reshape customer experience across industries. Waiting is no longer an option - Companies must act now to execute their genAI strategies, or risk being left behind by both competitors and customers.

The 2024 Future of the Contact Center report uncovers key CX and EX trends driving the next era. How can you leverage genAI to gain a real competitive edge, radically transform customer experience, and empower agents for next-generation challenges?

Join Brooke Lynch, Divisional Director of Digital at Customer Management Practice, and Chris Arnold, ASAPP VP of Contact Center Strategy with 20 years of experience leading enterprise contact center strategy and technology implementation, for a dynamic discussion on future-proofing your contact center. You’ll walk away with practical insights to deliver exceptional customer and employee experiences while gaining a decisive edge over competitors.

You’ll gain actionable insights on:

• Balancing CX and EX to meet demands of 2025 and beyond.
• Embracing and executing genAI strategies to gain a real competitive edge.
• Overcoming challenges in AI adoption and personalization.
• Equipping agents with tools or skills for the future of service.