At our recent Future of Customer Experience Virtual Event we discussed how organisations and government departments are revamping their CX practices by scaling their technological capabilities to keep up with customer expectations.

Join Melody Smith, Senior Management, Transport NSW as she delves into Using Customer Centricity and Data to Shape Cities 30 Years Into The Future.

In this presentation, Melody will explore:

• Leveraging customer data and modelling to anticipate future travel patterns and demand
• Defining best practice while remaining open to emerging technology
• Designing within a complex procurement environment (getting good outcomes from contracts, relationships and requirements)
• You cannot iterate on infrastructure (importance of prototyping and achieving certainty).