Conference Day One: Monday, 28 March 2016 (Hotel Business Day)

• Discussing ideal leaders in hospitality, especially in a multi cultural society so we get the best results
• What does it mean to be a responsible business – how should we be mindful of the environment, of the community we operate in?
• Are we conscious of the principles of UN Global Compact?

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• Discussing megatrends that are transforming today’s businesses include shifts in global economic power, innovation in technology and demographic change
• Where is the market today versus pre-recession?
• Identifying the global economic landscape and its rapid changes; why hotels have to constantly adapt to these changes to remain successful in the market?

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• Exploring advanced trends, needs, role of regulatory and industry competitiveness
• Discussing practical examples of it’s application in hotel / restaurant industry
• Identifying how to be more sustainable without putting guest experience and confront on cost

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• Are you promoting wellness through your retail programs?
• Wellness for your staff, for your guests and for your bottom line? Does your retail extend your brand, enhance your guest experience and boost incremental profit?
• Understanding the concept of “Return on Wellness,” and examine opportunities for user engagement and the strength of promoting and marketing wellness to hotel guests and residential owners and tenants

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• Discussing how to secure your valuable internal data and outward facing systems
• What are the security implications of the shift to IP-based networks and the cloud?
• Reviewing if you should outsource your IT security and what are the risks?

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• Discussing social media marketing & ROI: Where are we in 2016?
• Evaluating traditional vs digital & social marketing strategies - How to maximise your ROI
• Highlighting innovative ways to get better returns from your social media marketing activities

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• Discussing benefits and pitfalls of guest room access controls
• Highlighting evolution of guest room access control – self check in, using your phone as a kiosk, what next?
• Improving productivity of staff and reducing cost through new self- service technologies

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The following session will feature a series of interactive group discussions set in a roundtable format. There will be a maximum of 2 group leaders who will introduce a concept or case study to the participants followed by an interactive discussion and live feedback. The round table leaders will rotate every 20 minutes. Table leaders will rotate three times during this session.