Russel Lolacher is an innovative leader for the BC Ministry of Transportation and Infrastructure and public service-wide advisor in communications, employee engagement, social customer care, change management and customer engagement.

"One of Canada’s most influential experts on social media in the government sphere" by Hootsuite in their ebook on Social Government.

Russel crafts and leads digital strategies for the ministry on engaging with the public through social, web and content marketing, with the purpose of building trusted relationships through a history of helpfulness. With a customer-centric approach, he creates, leads and provides communications strategy for internal and external engagement, including social media customer service, and content creation to inform the public and help them find the information and answers they need.

Through change management leadership, training, consultation, workshops, content creation and strategy in customer service, communication and social media, Russel leads an amazing team that puts customers (internal and external) first, with a "public service is customer service" attitude. It's all about helping others through relevant information for their decision making, to build stronger relationships with our customers and connect it all to employee purpose.

Russel is a long running customer service and communication nerd with years of experience in government, service industry, retail and call centres. He found his purpose in communications after time in broadcasting and leading strategies for provincial and national organizations. Russel created the first social customer care team in the public service and is now an award-winning director in emergency communications, social customer care, content marketing and public engagement.