Digital evolution is vital for companies looking to successfully connect with their customers, who are now engaging across more channels than ever before. It’s this complexity of today’s customer journey, involving multiple touchpoints across multiple paths, that makes it imperative for companies to adopt an “Always Open” digital front door strategy. Regardless of whether it’s to make a purchase or engage a service, customers are looking for a seamless customer experience that allows them to engage whenever and wherever they are ready. And although this isn’t a new concept, it’s one thing to understand the pain points and opportunities that exist across today’s omnichannel customer journey, and quite another to drive a winning strategy to address them.

Join this discussion with Brooke Lynch, Market Research Analyst and Staff Writer at Customer Management, to learn how to turn your vision of a better customer experience into a reality and create a digital front door strategy that allows your customers to seamlessly move between the channels they prefer and never encounter a dead end.

We will cover:

- Vision and ownership

- CX front-line employee engagement

- Leading the change