Retail, Marketing and Customer Analytics
As companies worldwide have been building up their data warehouses and analytical capabilities for several years now, many marketing and CRM managers would theoretically have at their disposal enough tools to get a better understanding of their customers. But do they know how to achieve this? What are the challenges?
This group provides a platform for experts to discuss Retail, Marketing and Customer Analytics. It shall offer questions and answers to all the issues people interested and involved in the area may encounter, such as concepts and methodologies, applications, algorithms, models, challenges, cultural aspects, etc.