Kim Hansen
SVP, Marketing & eCommerce
Winston Brands
MAIN CONFERENCE DAY ONE - Tuesday, May 24th, 2016
Tuesday, December 5th, 2017
MAIN CONFERENCE DAY TWO - Wednesday, May 25th, 2016
Friday, January 5th, 2018
09:00 Market Trends And Consumer Insights In An Omnichannel World
A recent report revealed that a majority of companies (94%) have not executed a formal omnichannel strategy and 37% of companies do not actually have one. This unique panel discussion will offer practical insight on:
- Key market trends that are enabling companies to deliver a consistent, connected customer experience that meets the need of a diverse customer base
- What connectivity means for your customers
- How to tailor your approach across each channel in line with customer profile, demographic and expectation
- How you can on customer feedback in real time and how can you keep on top of changing consumer behaviour across each channel