With the emergence of AI and Machine Learning, organizations have expanded their use of customer data, working to provide more tailored and streamlined support. However, new privacy laws and evolving expectations have presented challenges as companies work to understand and navigate data concerns.

Join Pranav Patil, Customer Analytics and Insights Lead at Nextdoor and Ads Measurement and Marketing Science expert, as he breaks down new technology, regulation and use of customer data in 2023. By discussing and highlighting the importance of data privacy, leaders can ensure they are protecting customer data and facilitating better interactions.

This session will also discuss:

• Machine Learning in the marketing analytics space
• The impact of new privacy laws and regulations
• Testing for continuous improvement