In 2025, generative AI no longer feels novel. It has become a powerhouse in the customer service space, driving more sophisticated, intuitive and seamless self-service. But, many leaders are still behind in their AI journey, remarking that their implementation has been much longer than expected.

So, what are some of the most powerful use cases of Generative AI today? What successes have leading brands experienced with the technology? This session will debrief key use cases in the customer service space. By unpacking the most successful and exciting examples, leaders can begin to expedite their AI journey.

This session will also cover:

• Examples from leading brands on how they are leveraging generative AI 
• Discussions on how generative AI fits into the CX landscape
• Predictions for the future of generative AI-powered support
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