Discover how generative and agentic AI are transforming the contact center, from enhancing efficiency to delivering intuitive, predictive support.
State of Generative & Agentic AI
February 18 | 12PM ET
Russell is a B2B GTM leader who is passionate about driving pipeline and revenue for SaaS technology companies. As the former VP of Marketing at Gong, he played a key role in scaling the company from seven figures to nine figures in ARR—leading category creation, international expansion, and the evolution from a single-product company to a multi-product platform. Now, as the Chief Marketing Officer at Cresta, he is helping to shape the future of AI in the contact center space—though that story is still being written. Outside of work, you might find Russell at a Hip Hop dance event, cheering on the Raiders, or competing in a local bowling league.
Day 1: Tuesday, February 18th
2:00 PM The Path to AI Maturity: Understanding the Levels of Augmentation and Automation
AI and automation are transforming contact centers—but successful implementation isn’t about replacing humans; it’s about empowering them. This webinar explores the Levels of AI and Automation in Customer Experience through a human-in-the-loop approach, showing how AI can enhance operations, improve customer satisfaction, and drive business success.
Join industry experts Russell Banzon, Chief Marketing Officer at Cresta, and Brooke Lynch, Divisional Director & Principal Analyst at CCW Digital as we break down the journey from basic automation to intelligent workflow optimization, illustrating how AI when designed with people at the center, leads to smarter, more adaptive customer interactions.
Why Attend?
- Understand the five levels of AI and automation maturity for contact centers
- Learn how to leverage AI without losing the human touch
- Discover key questions leaders should ask to evaluate their AI strategy
The journey to AI maturity isn’t just about adopting new technologies—it’s about creating a strategic, data-driven approach that keeps humans at the center. By aligning automation with business goals and continuously optimizing workflows, organizations can unlock new levels of efficiency, customer satisfaction, and growth.
This webinar will equip you with the knowledge and tools to assess your current AI capabilities, set a roadmap for maturity, and ensure that AI and automation work for your people, not against them.
Join us and take the next step toward intelligent automation!
