Interview with 'Social Media ROI' Author: Part III

This is part three in a three-part conversation with Olivier Blanchard, author of Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization. In this segment, Blanchard covers metrics and strategies for tracking direct ROI for social media projects. In part one, Blanchard clarified social media myths and how to drive maximum company buy-in. In part two, Blanchard covered the ideal structure of a social media program and gives some best practices for managing it.