Apple Launches Customer Support on Twitter; Lessons Learned

Image: Apple Store Beijing (credit: Apple) Several sessions at our upcoming (free) Customer Experience Online Summit will tackle customer care in an omni-channel world. Secure your spot now! "Social media" may no longer generate the buzz, headlines, and excitement that it did a few years ago, but it increasingly represents a central communication channel – and, really, a key component of life – for many of today’s consumers. It, consequently, remains a pivotal strategi... To continue reading this story Click Here