CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years. However, only 16% of CMOs think that it’s necessary to become proficient at social media themselves to be successful leaders. Forrester believes that CMOs who personally participate in social media will be better at: 1) leading the new brand experience, and 2) leading a new generation of cross-functional marketing organizations.
Featured in this whitepaper:
- Three trends affecting today's marketing executives
- Three reasons why CMOs are falling behind
- Three ways social CMOs will empower the brand and customer experiences
- Three ways social CMOs empower the cross-functional organization