As they increasingly demand fast, easy, and convenient experiences, customers are intently evaluating the digital journey when determining which brands to support. A whopping 90% say digital CX can affect their willingness to support a brand, and the battleground is particularly fierce in the finance and insurance sectors.
Granted, it is one thing to acknowledge the irrefutable importance of the digital experience. Actually elevating digital journeys has proven to be a considerably more trying task; with many companies acknowledging the need to improve interaction quality, add channels, and increase resources.
What will it take to overcome lingering pain points and achieve digital CX excellence? This how-to guide reveals the answers. Topics include:
- Why companies are struggling to produce customer-centric digital journeys
- How existing customer contact innovation processes are letting brands (and customers) down
- How to reduce costs, improve CX quality, capture better data, and drive revenue in digital channels
- Which no-code technologies are essential for transforming your experience design efforts