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A Small Effort is all it Takes to Deliver Jaw Dropping Customer Service

Marilyn Suttle | 10/20/2009

Recently, my husband, Cliff, was the motivational keynote speaker for a large association. He drove two hours to the event with a car full of books, handouts and props for his speech. While unpacking, he could have kicked himself. He forgot his most important prop—a tall, lidded garbage can.

What happened as a result of his misstep led to a great customer service success story. In fact, Cliff could hardly wait to tell me about the fantastic customer service and the customer experience he had at the Soaring Eagle Casino & Resort in Mount Pleasant, Michigan. Funny how small customer service acts can cause a wildfire of enthusiasm.

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