Social, Mobile & Web
It's a "contact center," not a "call center." This section looks at the omnichannel nature of today's customer engagement function, covering social media, live chat, bots and more.
Rihanna and Taylor Swift Won The Last Two Super Bowls
March 05 by Brian CantorExamining the celebrities and brands who have been victorious at the Super Bowl with STAUD and Meltwater.
According To The Internet, Twitter X Is A Recipe For Disaster
July 24 by Wandy Felicita OrtizTwitter is now X: after 17 years the brand’s iconic blue bird is no longer.
With Meta's Threads, Social Media Users Face Digital Burnout
July 07 by Wandy Felicita OrtizIn the social media arms race between Meta and Elon Musk’s X, a new channel has been deployed: “Threads."
How Stanley Leveraged Customer Engagement to Become the Most Loved Product of 2023
January 11 by Brooke LynchThe Stanley cup has taken over. Take a quick scroll on social media and you’ll spot the sizable water bottle featured almost ubiquitously. Here we break down the rise of Stanley in 2024 and share some...
Special Report: Personalizing Self-Service Experiences
February 15 by Brian CantorIn theory, self-service should embody the notion of customer centricity. In practice, it tends to impose an undesirable burden on customers.
Are Mobile Apps Still Relevant For Companies?
February 01 by Ray WeissBusinesses and brands will have to decide if it still makes sense for them depending on their goals.
How-To Guide: How To Enhance The Digital Customer Journey
December 30 by Brian CantorActually elevating digital journeys has proven to be a considerably more trying task; with many companies acknowledging the need to improve interaction quality, add channels, and increase resources.
Delivery Apps are Using 'Deceptive and Unfair' Practices According to New Lawsuit
September 07 by Brooke LynchWhile delivery services have undoubtedly sparked new waves of innovation, they have not been well received by everyone. This fact is becoming increasingly evident as news that the city of Chicago has...
What's Going on With Online Reviews?: How 'Review Bombing' Hurts Customers
August 18 by Brooke LynchAs customers begin to place more weight on online reviews, some rogue users have been accused of using the feedback mechanism as a malicious tool to seek ‘revenge’ on certain brands or products they m...
Why Facebook Users are Joining Together To Find Better Customer Service
August 06 by Brooke LynchFacebook has quickly become a target for hackers looking to scam users and steal verified personal information. Making matters worse, users are having immense difficulty actually recovering their acco...
Tesla's Social Media CX Strategy Is Under Fire: Here's Why
July 26 by Brooke LynchTesla Energy, Tesla’s solar power sector, reportedly has an entire team dedicated to social media complaints. Its 20 employees search through social media and review sites to identify customer complai...
Personalized Banking Experiences: The Key To Customer Trust
June 21 by Brian CantorTrue success hinges on securing trust through personalized experiences at every moment of truth.